Revolutionize your hair with woods_

Why does my hair become dry and brittle? 

Let’s treat the issue from its core. Just as with the skin, there’s no one-size-fits-all answer to misbehaving hair. However, hair generally becomes dry and damaged due to a combination of environmental factors and inadequate care. Exposure to harsh weather conditions, such as extreme heat or cold, can strip the hair of its natural oils, leading to dryness.

Certain ingredients in hair care products, such as sulfates, silicones, and microplastics, can negatively impact your hair. Sulfates, commonly found in shampoos, are harsh detergents that can strip the hair of its natural oils, possibly leading to dryness and scalp irritation. Silicones, used in many products ti add shine and smoothness, can build up on the hair and scalp, blocking moisture and making the hair feel heavy and lifeless.

Microplastics, present in a variety of products, can clog the pores of the scalp and disrupt its natural balance, potentially causing irritation and hair loss. These ingredients can exacerbate existing hair issues or create new problems, highlighting the importance of choosing gentle hair care products free from harmful substances. 

Frequent use of heat styling tools and chemical treatments, like dyes and relaxers, can further exacerbate the problem by weakening the hair’s structure, leaving it more frizzy and unruly. This can also lead to breakage and, therefore, disrupt dreams of healthy lengths.  

Additionally, while surprising to some; hormonal changes can also play a significant role in your hair’s condition. Hormonal fluctuations, such as those experienced during pregnancy, menopause, or thyroid imbalances, can also impact hair health, growth, and loss. Some may even experience that their hair serves as an indicator of their mental health, with hair loss reflecting issues such as stress.

In other words: your hair and scalp are just as complex as the rest of your systems. Luckily, your routines don’t have to be. 

How our hair care collection can transform your hair 

Our hair care collection is developed in close cooperation with leading Scandinavian hair experts to curate effective ingredient compounds that will leave your hair visibly changed. All formulas are vegan, with organic and natural ingredients, and free from harsh sulfates (SLS/SLES), silicone, and microplastics. Additionally, our shampoos are enriched with 100% natural washing actives that cleanse hair and scalp without stripping it of its natural oils, while nutrient-rich ingredients work within the complex to keep sensitive scalps soothed.

Our collection consists of two sets: Our Nourishing Hair Care Kit and Volumizing Hair Care Kit, which target different hair types and concerns. Here’s how to choose yours and what to expect from each product. 

Introducing our Nourishing Hair Care Kit: Revitalize your locks 

Looking to minimize frizz, define curl structure, and deeply nourish every strand of your hair? And do you want to create the best foundation for healthy hair growth by nourishing and treating your scalp? Our Nourishing Shampoo and Nourishing Conditioner are formulated to intensely hydrate, repair, and strengthen hair from root to tip, leaving it with a softer touch and more vital appearance. This collection is especially suitable for dry, thick, and curly hair, as the duo will leave the hair more manageable and make bad hair days a thing of the past. 

Nourishing Shampoo is a gentle yet effective shampoo that utilizes plant-based actives to purify hair and scalp without stripping essential moisture and necessary oils. Enriched with a powerful blend of nutrient-rich proteins, rosehip, cloudberry, and blueberry oils, it provides replenishing hydration while strengthening every strand to counteract breakage and splitting. 

Complementing the shampoo, our Nourishing Conditioner offers a restorative remedy to your hair care routine. Infused with a rich blend of plant-based proteins, shea butter, and the same hydrating oils as our shampoo, the conditioner effectively repairs and revitalizes damaged hair while binding moisture, enhancing the overall quality of the hair and leaving it softer, stronger, and more resilient. 

The result? Hair that feels and looks deeply nourished with a subtle scent of rose, citrus, and freesia. 

PRO TIP: Combine your Nourishing routine with our Detangling Brush for curated care and optimal results. 

Meet our Volumizing Hair Care Kit: Bounce, density, and texture bundle 

Our Volumizing Hair Care Kit is created to boost fine and normal hair types, transforming strands into thicker, more voluminous locks. Also, the formula is gentle on sensitive scalps, promoting the best foundation for healthy hair growth and non-irritated skin. The ingredients work deep within the hair strands to visibly enhance bounce and shine, while leaving your hair stronger and with a lush texture from root to tip. Here’re the ingredients that make the difference.  

Our Volumizing Shampoo contains an enriching blend of ingredients that apply vitality to the hair from the scalp down. Infused with amaranth extract and rosemary oil, the formula effectively boosts blood circulation to promote strong, healthy growth. Plant-based proteins and macadamia seed oil simultaneously add significant body and texture to the locks, leaving your hair with a thicker and fuller appearance. With the nutrient-rich blend of cloudberry, blueberry, and rosehip oil added to the naturally derived cleansing actives, this shampoo offers vital vitamins and antioxidants for soft, voluminous, and fuller hair.  

Our Volumizing Conditioner deepens the volume and enhances the density of hair. Formulated with shea butter and plant-based proteins, this power product works to rebuild and add body to the hair, improving texture and thickness of every strand. With the added benefits of amaranth extract and a nourishing blend of rosemary, blueberry, and rosehip oil, your hair will be left feeling smooth, protected, and beautifully hydrated from within. Additionally, the subtle notes of rose, citrus, and freesia provide a refreshing aromatic fragrance with every wash. 

PRO TIP: Fulfill your Volumizing routine with our Volumizing Brush for caring strokes tailored to your hair type and optimal results. 

In other words: Our hair care collection might be the key to unlocking your hair’s true potential. Because we believe hair care should be simple yet effective, and that formulas should solely be enriched with ingredients that work synergistically with your hair and scalp.  

And remember: Care and consistency is where healthy hair truly begins.